Arbaz K. Yousafzay — Brand Identity Designer & Strategist

Profile — (01)

I turn businesses into brands.

AKY

Hi, I'm Arbaz — a designer, strategist, and creative director.

Over 11 years across fashion, beauty, education, and tech. I build identities from the ground up, direct creative teams, and ship campaigns across print, digital, social, and packaging.

Every project starts with strategy. I dig into your audience, your market, and the one thing that sets you apart long before a pixel lands. What you get is an identity that is distinctive, consistent, and built to scale with you.

I have launched brands across Pakistan, Qatar, Singapore, the US, and Europe. Premium craft, delivered on time, that has helped clients grow into serious revenue.

Brand Strategy Creative Direction Visual Identity Systems Typography Illustration Art Direction

Education

Bachelors in Business Administration, Marketing Bahria University Islamabad · 2018 to 2023

Coursework in Brand Management, Digital Marketing, Marketing Research, International Marketing, Entrepreneurship, and Project Management. Director of Graphics for the UNICEF HULT Prize.

Certification in Social Media Management PashtoScoop

Experience

Creative Director · BPC CompanyIslamabad · Dec 2024 to Present

Leading the brand and creative function across two offices for a premium building systems and interiors company.

Illustrator · Zenith Learning GroupSingapore, Remote · Nov 2022 to Jul 2024

Produced 4,000+ illustrations for a premium EdTech platform with a consistent visual language at scale.

Co-Founder & Creative Lead · Orzal Creative StudioMingora · Jul 2022 to Dec 2023

Led a 12 member creative team delivering branding and design for clients across retail and hospitality.

Founder & Brand Director · ShawlpurMingora · Oct 2021 to Dec 2023

Built a fashion brand from the ground up, achieving 50% ROI in the first season with zero paid ads.

Brand Manager · Rebel X PoetryIslamabad · Mar 2018 to Aug 2021

Grew the audience past 10,000 followers and generated 250K+ organic engagements.

Selected Work — (02)

Brands I've shaped from strategy to launch.

A handful of identities where positioning and craft turned into measurable results.

BPC Company

A complete brand overhaul for a premium building systems company.

Branding central to 50M+ PKR in revenue

Brand StrategyIdentityArt Direction

Outlander

An anime-inspired streetwear identity built to stand out in a saturated market.

StreetwearLogoApparel

Bashir Kay Fries

A flavorful identity and packaging system for a fast-food startup.

IdentityPackagingLogo

Al-Kasib

A full identity system for a web design agency, from logo to digital.

Brand StrategyIdentityWeb

See all case studies

Capabilities — (03)

Everything your brand needs. Nothing it doesn't.

Brand Strategy

Positioning, audience research, and messaging that give your brand a clear direction.

Logo Design

Distinctive marks that work everywhere, from favicon to billboard.

Visual Identity Systems

Complete systems of color, type, and imagery that make you instantly recognizable.

Rebranding

Refreshes that honor your equity while repositioning you for what's next.

Poster Design

Bold visuals for campaigns, events, and launches.

Social Ad Creatives

Scroll-stopping content engineered for engagement and conversion.

Social Media Management

Strategy, design, and growth that turn followers into customers.

Web Design

Clean, conversion-focused websites that extend your identity online.

How I Work — (04)

A proven path from first conversation to launch.

[01]

Discover

Deep dive into your business, audience, competitors, and goals.

[02]

Define

Distill findings into positioning and a creative direction we both believe in.

[03]

Design

Craft the identity with structured feedback rounds.

[04]

Deliver

Polished files, guidelines, and support for a flawless launch.

Testimonials — (05)

Words from the founders I've worked with.

★★★★★

"Arbaz built our entire brand presence from the ground up, and it has been central to earning over 50 million in revenue. More than once, clients told us they looked us up after a meeting, and it was our branding and online presence that convinced them to close the deal."

Nasir BukhariCEO, BPC Company

★★★★★

"Arbaz handled my branding project with great creativity, dedication, and attention to detail. From understanding my vision to turning it into a strong visual identity, he delivered work that truly exceeded my expectations. He is not just a great designer, he is someone you can rely on."

Waleed JamshaidFounder, Al-Kasib

★★★★★

"Arbaz understood our firm's positioning right away and delivered an identity that felt both professional and modern. The whole team loved the work, and we already have another project lined up for him."

Talha KhanCOO, AT Associates

★★★★★

"The new logo for my brand is elegant and timeless, and will reflect my brand for years to come. You showed it across many visual platforms, making it super easy to visualise the end result. The whole experience was amazing. You definitely understood my brief."

Asad AnsariFounder, Outlander

★★★★★

"Our special thanks to Mr Arbaz for doing a great job on the project. We applaud your creativity and sincerity for our salon branding, and we hope to work more with you."

Laleen's TeamLaleen Beauty Salon, Qatar

Putting a dent in
design culture™

I turn businesses into brands.

Hi, I'm Arbaz — a designer, strategist, and creative director.

Education

Experience

Brands I've shaped from strategy to launch.

BPC Company

Outlander

Bashir Kay Fries

Al-Kasib

Everything your brand needs. Nothing it doesn't.

Brand Strategy

Logo Design

Visual Identity Systems

Rebranding

Poster Design

Social Ad Creatives

Social Media Management

Web Design

A proven path from first conversation to launch.

Discover

Define

Design

Deliver

Words from the founders I've worked with.

Let's build your brand.

Get in touch