Notes on strategy, identity, and the work behind it.
Brand Identity Designer & Strategist, Swat, Pakistan
10 Websites Every Designer Should Bookmark Right Now
Not a list built from someone else's list. These are the ten tabs I actually have open. Some you know. Some you probably do not. All of them earn their place.
Read articleWhy a Designer From Swat Valley Sees the World Differently
I was born in Swat Valley, KPK. The mountains, the river, the way light falls in the evening. I think my eye for design was trained here long before I touched Photoshop.
Read articleYour Client Does Not Care About Your Design Philosophy
Eleven years in brand identity taught me one uncomfortable truth. Your client does not care about your design philosophy. He cares about one thing.
Read articleHow BPC Company Crossed 30M+ After a Complete Brand Overhaul
BPC had a great product but was invisible in new markets. Here is how a complete brand strategy and identity overhaul changed that in under two quarters.
Read articleBashir Kay Fries: Building a Street Food Brand From a Fries Order
No brief. No budget. Just a cart in F-10, Islamabad, amazing fries, and a name the customers had already given it. Here is how the brand came together.
Read articleIf you're building something worth looking at,
let's make sure it looks like it.
Strategy session first, pixels second. I usually reply within 24 hours.