Selected Work

Case studies

Strategy-led brand identities, animation, posters, and logo design. Built for real businesses, with real results.

Featured — (01)

Work that moved the needle

A few brands where strategy and craft turned into measurable results.

BPC Company

Brand strategy and a complete overhaul for a premium building systems company.

Branding central to 50M+ PKR in revenue

Brand StrategyIdentityArt Direction

Outlander

An anime-inspired streetwear identity built to stand out in a saturated market.

StreetwearLogoApparel

Shawlpur

My own fashion brand, built ground up.

50% ROI in the first season — zero paid ads

StrategyPackagingApparel

Laleen Beauty Salon

A culturally sensitive premium identity for an international beauty brand in Doha.

BrandingArt DirectionIdentity

Branding — (02)

Identities built to last

Complete visual systems, from first principles to final guidelines.

Al-Kasib

A full identity system for a web design agency, from logo to digital applications.

StrategyIdentityWeb

Bashir Kay Fries

A flavorful identity for a fast food startup in Islamabad.

IdentityPackagingLogo

AT Associates

Identity and web design for an international tax and advisory firm.

IdentityArt DirectionWeb

Jovium Construction

A solid, structured identity for a construction company.

BrandingIdentityLogo

Foreign Cloth House

Rebranding a heritage menswear line with identity, web, and guidelines.

RebrandArt DirectionWeb

The Smile Designers

A welcoming, trust-led identity for a dental clinic.

BrandingLogoIdentity

Zenith Learning Group

A rebrand for a premium EdTech platform based in Singapore.

RebrandIllustrationIdentity

Motion — (03)

Frames that hold attention

Style frames and 2D direction for animated stories.

Senna's Case

Style frames for an F1 animated explainer video.

Style Frames2DIllustration

F1 Fan Channel

Style frames for an F1 fan channel animated series.

Style FramesAnimationIllustration

Math · Educational Content

Style frames for an animated math learning series.

Style FramesEdTechIllustration

Finding Area

Style frames explaining area for an EdTech lesson.

Style FramesEdTechMotion

Posters — (04)

Posters with something to say

Type, culture, and composition working in one frame.

Crumble · Pot

A bold launch poster for a cookie brand in Islamabad.

PosterAd CreativeType

Fear The Day

A witty grooming campaign poster for Dari Mooch.

PosterCampaignCopy

RASTAH

A poster celebrating Made in Pakistan craft and culture.

PosterTypeArt Direction

Legacy · PakWheels

A legacy poster design for PakWheels.

PosterIllustrationType

IQBAL

A fragrance poster for IQBAL by Scents N Stories.

PosterTypeProduct

Home · Mingora

A tribute poster to my home city, Mingora in Swat.

PosterTypePersonal

Product Photography — (05)

Products that sell on sight

Editorial product and food photography that turns a catalogue shot into a craving.

Tasbih Counter

A Gen AI product shoot for a digital finger counter.

ProductGen AISocial

Khan Istanbul

Magazine-quality shots for an authentic Turkish kitchen.

FoodArt DirectionSocial

The Vintage

Warm, branded posts for a home bakery and cafe.

FoodSocialRetouch

It's Eatoo

Appetite-driven content ready for the feed.

FoodSocialRetouch

Logofolio — (06)

Marks, monograms & logotypes

A decade of logo design, distilled into two volumes.

Logofolio II

Selected logos, monograms, and marks, 2022 to 2025.

LogoTypeArt Direction

Logofolio I

Selected logos, monograms, and marks, 2020 to 2022.

LogoTypeArt Direction

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